Jeans for homeless teens
The young and better off are encouraged to drop off gently worn jeans to any Aéropostale store between January 26th and February 22nd 2009. Collected jeans will be donated to a local homeless shelter or charity and the donors will get a 25% discount with a purchase of new jeans from Aéropostale.
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Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, continues last year’s Teens for Jeans campaign with teen not-for-profit organization Do Something.
The campaign aims at raising awareness on the growing number of homeless teens in the United States and Canada. By utilizing Aéropostale’s 800 plus stores and engaging their core consumer, young men and women, Aéropostale and Do Something collected in 2008 over 125,000 pairs of donated jeans. This year the partnership hopes to double this amount.
The campaign aims at raising awareness on the growing number of homeless teens in the United States and Canada. By utilizing Aéropostale’s 800 plus stores and engaging their core consumer, young men and women, Aéropostale and Do Something collected in 2008 over 125,000 pairs of donated jeans. This year the partnership hopes to double this amount.
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